• Heroly's Charter

    WE DON OUR CAPES DAILY

    AS A REMINDER TO LIVE FEARLESSLY AND ACT BOLD

    WE ARE A PACK OF FIERCE CANINE LOVERS

    WE WILL REMAIN RELENTLESS IN OUR MISSION TO SAVE THEM

    OUR BRAND IS OUR COAT OF ARMS AND A SYMBOL OF OUR VALUES

    WE WILL LOOK TO IT WHEN WE NEED GUIDANCE.

    WE ARE NOT AFRAID OF CRITICISM

    “ATTENTION IS POSITIVE REINFORCEMENT”

    WE ARE RUTHLESS VIGILANTES OF OUR INDUSTRY

    WE CHALLENGE THE STATUS QUO AND WELCOME CONTROVERSY

    WE HONOR OUR COMMITMENT TO CHARITY

    EVEN IN TIMES OF FAMINE

    WE ARE UNWAVERINGLY HONEST

    OUR BRAND IS DEPENDENT UPON UNCOMPROMISING TRUTH

    WE THRIVE IN THE PACK MENTALITY

    WE UNDERSTAND WE CANNOT CHANGE THE WORLD ALONE.

  • Our Pack

    We got your back and we sure as hell got your dog's back.

    Audrey Kiefer

    Chief Executive Hero & Founder

    Jonas Black

    Expert Canine Behaviorist & Partner

    Kelly Anderson

    Social Media Rockstar

    Sarah Callaway

    Bad Ass Blogger

    Selene Cuellar

    Austin AmBADASSador

  • Interested in Joining the Pack?

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